3D CONFIGURATOR & WEBSITE
Rinascimento Garage
Reimagining an Italian icon through digital customisation
Rinascimento Garage by ICON-E is a visionary project that reinterprets one of the most iconic vehicles in automotive history: the Fiat 500. Through a contemporary lens of sustainability, craftsmanship, and design, the concept transforms classic cars into fully electric, highly customised experiences, blending heritage with innovation. In collaboration with ICON-E, Studio 3DX promised to translate this philosophy into a fully digital experience, enabling users to explore, personalise, and engage with the product online.
Rinascimento Garage by ICON-E is a visionary project that reinterprets one of the most iconic vehicles in automotive history: the Fiat 500. Through a contemporary lens of sustainability, craftsmanship, and design, the concept transforms classic cars into fully electric, highly customised experiences, blending heritage with innovation. In collaboration with ICON-E, Studio 3DX promised to translate this philosophy into a fully digital experience, enabling users to explore, personalise, and engage with the product online.
Visit Website
The Challenge
The challenge was to create a digital platform that could reflect this level of detail and storytelling, not simply presenting a car, but communicating the emotional value of customisation, while allowing users to actively participate in the design process.
The Challenge
The challenge was to create a digital platform that could reflect this level of detail and storytelling, not simply presenting a car, but communicating the emotional value of customisation, while allowing users to actively participate in the design process.
Explore Configurator
Design & Experience
Studio 3DX developed a fully interactive 3D configurator experience tailored to the Rinascimento Garage philosophy.
1/4
Exclusive Colour Collection
A curated palette of exclusive paint finishes, crafted specifically for the configurator. Each colour reflects Italian artistry and attention to detail, from timeless tones to bold contemporary expressions, allowing every vehicle to become a true statement of personal style.
Explore Configurator
One Click Transformation
Switch instantly from Skipass to DolceVita mode with a single click. Inspired by the elegance of the Italian Riviera, this transformation introduces iconic details, materials, and finishes, turning the vehicle into a summer-ready expression of freedom and lifestyle.
Learn More
Accessories & Personalisation
Enhance your vehicle with a curated selection of accessories, from lifestyle elements to functional upgrades. Every choice is instantly reflected in your configuration, allowing you to visualise the final result in real time and design a vehicle that truly fits your way of living.
Visit Website
Dynamic Environments
Switch between Studio, Sunlight, and Street Night environments to experience your configuration in different lighting conditions. From clean studio presentation to warm natural light and atmospheric night scenes, see how your creation adapts and comes to life in every setting, just as it would in the real world!
Start Your Project"Every Rinascimento Garage vehicle is unique. It is not just a car, but a piece of design. The collaboration with Studio 3DX allowed us to translate this philosophy into a digital experience that feels just as personal and refined as the physical product."
